A new public service fire safety ad created by digital media agency Wonky is due to be aired on TV very soon.

The ‘Plan a Safe Escape’ focuses on the importance of a fire safety escape plan and is part of the Communities and Local Government ‘Fire Kills’ initiative. ‘Fire kills’ have been responsible for a number of thought provoking fire safety campaigns including the most recent Julie Walters fronted ‘Pull Your Finger Out’.

This ‘Plan a Safe Escape’ is a departure from the traditional style formerly used by these adds and instead incorporates animated sequences. The 30 second film describes how to plan a safe escape in the case of a fire, planning, having an alternative fire escape route, ensuring exits are kept clear and having keys always to hand. The narrator is Shameless actor Sean Gilder.

Interestingly, further animation work by Wonky will used in an online viral fire safety game called Fire Kills Challenge.